1920 Original Veritas Gas Mantle Poster by John Hassell Paper on Linen 10 X 6 Ft: John Hassall (1868-1948) Worked in advertising from the late 19th century and was also an illustrator John Hassall (21 May 1868 – 8 March 1948) was an English illustrator, known for his advertisements and poster designs. Arguably John Hassall's most famous creation was "The Jolly Fisherman" in 1908, which is regarded as one of the most famous holiday advertisements of all time. His 1910 design for the Kodak Girl, in her iconic striped blue and white dress, became a feature of Kodak's advertising to the 1970s. Hassall's design was continually updated to reflect changing fashions and trends and was longer lasting and of greater international significance than his Jolly Fisherman